Holacracy Management: The Potential Factor for Holacracy Management: A New Flexibly Hierarchical Management for Thai sales management in Cosmetic Industry

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  • Paweena Kolkitchaiwan PHD Student, Doctor of Philosophy (Management) Faculty of Management Science Silpakorn University
  • Thirawat Chantuk Assistant Professor Dr., Faculty of Management Science, Silpakorn University
  • Phitak Siriwong Assistant Professor Dr., Faculty of Management Science, Silpakorn University

Abstract

Sales force has been considered as the frontline to manage customer, sales and profitability for the corporate especially in The Thai cosmetic industry that has been launched new product into the market to address consumer needs and trends, almost 6-7 campaigns has been introduced with almost up to 200 stock keeping units in every campaign.  Sales force need to be very dynamic and competitive to achieve sales performance and deliver customer satisfaction with highly speed market.  “Holacracy theory”-the new flexible hierarchical management has been introduced to create more dynamic, more flexible and effective empowerment to salesman and sales organization. With the Thai context, there are 9 potential factors considered as key important driver for Holacracy management to be launched in Thailand based on Literature review.  This study is aimed to provide potential element with the meaning of Holacracy Management in Thai cosmetic industry among the salesman team to compete with highly dynamic market environment

Published
2018-07-31
How to Cite
KOLKITCHAIWAN, Paweena; CHANTUK, Thirawat; SIRIWONG, Phitak. Holacracy Management: The Potential Factor for Holacracy Management: A New Flexibly Hierarchical Management for Thai sales management in Cosmetic Industry. วารสารวิชาการ, [S.l.], v. 4, n. 1, p. 321-333, july 2018. Available at: <http://www.ipacific.ac.th/ojs302/index.php/hu/article/view/165>. Date accessed: 17 oct. 2018.